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The Day I Launched a Perfume in Paris
The PATUÁ Collection was born from a deep longing for the place we come from.
According to physician Dr. Gabor Maté, every human being is born with two essential needs: belonging and authenticity.
When we choose to immigrate to other lands, both of these core needs are put to the test.
Each of us reacts in our own way. These feelings live in everyone — and some people choose to face them, while others pass through these experiences unconsciously.
Of all the senses, smell is still the one most deeply connected to memory.
As Martin Lindstrom points out, 75% of the emotions we experience daily are affected by scent. Right after sight, it is the most powerful sense we have.
Creating PATUÁ was my way of bringing together scientific knowledge and emotional truth — a desire to belong, to feel held.
When I asked a group of Brazilians living abroad what scent they missed the most, 90% said it was the smell of the beach.
And that’s how PATUÁ came to life — a fragrance with a heart of Wild Pitanga from the Brazilian Cerrado, Sage, and Lavender, evoking the fresh, comforting feeling of ocean breeze.
It took many months of testing, researching, and feeling — until I arrived at a fragrance that truly captured the warmth of the Brazilian sea. A scent that brings back childhood memories. A perfume to cleanse the soul.
In the middle of this creative journey, I had the opportunity to travel to France — to immerse myself in the world of French perfumery.
And with immense joy, I launched PATUÁ in Paris, at the iconic Le Bon Marché gallery, receiving attention from the French press and experienced perfume evaluators.
A lifelong dream came true.
And I couldn’t have imagined a better way to begin this magical journey through the sensory world of perfume.
Below, you’ll find some press highlights and photos from this very special event.
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